It’s no secret. If you’re a coach, non-profit, entrepreneur with an online business, or anybody with a website (or dreams of having a website), you need a freelance writer.
Because the single reason people don’t sign up to your course, discovery call, email list, or hit the ‘Buy Now’ button is…lack of trust.
The online business world is filled with endless options. And scams. And cat videos. And pimply-faced teenagers from Bosnia waiting to steal your credit card details.
According to Torque Magazine, not having a detailed ‘About’ page and low-quality content ranked as some of the biggest barriers to trust online.
So how do you get your reader’s attention and stand out in a sea of limitless information?
You build trust.
And how do you build trust?
You show your clients your humanity, your transparency, and your uniqueness.
You share (through words) how your service or product will solve their problems. You provide quality, delivering service over tacky marketing gimmicks.
When you consistently serve them by delivering useful information on your website, blog and social media channels, you communicate that you’re reliable, trustworthy and an expert in your field.
But how do you find time to communicate?
Between the 137 unread emails to respond to, client calls to take, bookings to make, contracts to send, marketing strategies to implement (and don’t forget to buy a card for your son’s birthday!), you barely have time to scratch yourself.
Here’s where a freelance writer comes in.
Put simply, we solve the problem of what to say and how to say it.
By understanding your message, your style of communicating and your client’s needs, we’re able to expertly craft words that turn browsers into buyers, and tire-kickers into bookings.
We take the headache that is writer’s block and knock it out of the park so you can get on with doing what you love.
After all, isn’t that why you got into this business?
If you’re tired of sitting in front of a blank screen or buried under the weight of your content calendar, click here to get out of the writing rut so you can get on with more important things.
Like buying that birthday card. Ahem.